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For successful conservation, there is a need to go beyond biological research. Indeed, beyond social science research. This workshop offers participants hands-on human-centered design (HCD) training to learn how to reframe conservation problems from a human perspective and design locally-suited interventions to persistent conservation challenges. There are three main phases to the HCD process: empathy for users, rapid prototyping and testing of solutions, and iteration to design salient solutions based on user feedback.  In the conservation realm, HCD can be used to empathize deeply with natural resource users and ultimately design interventions that meet their needs and address the overuse or extraction of natural resources. It can equally be applied to climate change, wildlife trade, government capacity building or any problem. Shannon has run this 2-day workshop with Vietnamese wildlife trade experts as well as conservation professionals at the IUCN congress, Conservation Marketing congress and San Diego Zoo master’s program.

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